USSSA Agrees Partnership with New Balance

Viera, FL – USSSA has come to an agreement with New Balance to become the Official Uniform and Shoe of the USSSA Pride and Jr Pride. 

This partnership with New Balance will begin for the Pride in the 2020 season and for the Jr Pride in the 2021 youth season.  

New Balance is truly excited to engage in a partnership with The Pride, one of the premier fastpitch organizations in the Country. We share their commitment and vision to growing the sport, while providing life learning experiences through healthy athletic competition. This partnership will provide premium footwear, uniforms, and apparel built exclusively for female fastpitch athletes at all levels of competition that will allow them to compete at their best.”- Chris Kalleo

Under the partnership, New Balance will provide custom uniforms for the USSSA Pride professional team as well as all footwear including cleats, turfs and training shoes. 

New Balance has made a strong push into the Fastpitch softball market in recent years, particularly in the footwear sector. Currently, three USSSA Pride athletes are endorsed as New Balance Women Athletes– Sierra Romero, Sydney Romero and Shelby Pendley.

I am beyond excited for the Pride’s partnership with New Balance. They are a big advocate for women in sports and they truly believe in softball and what our sport brings to the table. We have one of the best companies out there supporting us and we can’t wait to get after it wearing the New Balance logo. Go Pride! –Sierra Romero

Additionally, New Balance has entered into youth softball markets as the official footwear of several large organizations including the OC Batbusters and the Texas Bombers. One of the focal points of this partnership was including New Balance uniform and footwear as part of the Jr Pride Program, USSSA’s official youth program.

The opportunity for our USSSA Pride and Jr. Pride programs to partner with New Balance is exciting! This partnership between New Balance and USSSA is another step forward for both of our companies. I know we are looking forward to dressing out our professional athletes in some of the best apparel in the game and know the possibilities of us working together will ensure our athletes and fans are well taken care of. I am looking forward to the impact we can make when working together. – Don DeDonatis

About USSSA Pride:


USSSA, headquartered in Brevard County, Florida is the World’s Largest Multi-sport Athletic Organization. Founded in 1968, USSSA has grown to over 4.5 million participants, competing in 13 nationally sanctioned sports including Baseball, Fastpitch, Slow Pitch, Karate, Basketball, Soccer and more! For more information on USSSA and to register your team visit Also be sure to visit and for the latest USSSA News.